Project Work

the project

A&R was enlisted by a new company with the mission to allow fans to more easily tip their favorite creators using crypto. The focus was exploring how frictionless payments enabled by crypto combined with the fast-growing ‘creator tipping culture’ being pioneered by Twitch and communities like the r/bitcoin subreddit could help creators of any size and shape capture more value from their work.

the result

A&R’s extensive product and creator market research uncovered that the tipping experience by itself lacked the user stickiness and value the test creator groups were seeking, persuading the client partners to pivot from a pure fan-tipping interface into a video live-streaming platform dedicated to enabling creators to raise both awareness and funding around their important projects.

(result: private equity client acquisition)